MoodSense approached us to help them kick-start their company with a new identity, website and user interface.

The company is run by music experts that fit the right sound to the right brand with curated playlists and custom hardware. All without the use of algorithms as they are a strong believer in a personal approach to music curation.

This human approach to music curration inspired us to find a balance between human and technology as music is a very personal affair while the technology they provide is high tec.

This approach helped us to create a colourfull brand that doesn’t feel like a startup and resulted in an organic & colourfull brandworld that uses futuristic typography to stand out from the crowd.