Brief

FuseFilm is a talent-driven alliance of independent, high-profile European film producers that offer integrated financing, access to talent and production solutions for international projects.

For this new alliance Fuse reached out to us for the development of their visual identity that captures this synergy & fusion of different expertises within the European film industry.

Approach
Our approach was to focus on the fusion aspect of the new company. Merging different expertises and backgrounds into one word-mark/logo.

We used customised typography for a logo that quite literally fuses and merges into one. The outcome is used as a starting point to produce a visual language with shapes and forms that can be used together with Fuse’s imagery and content. Adding this layer creates a recognisable and creative brand language that stays true to the origin and meaning of Fuse.