Brief
HUSK is a ceramics design and production studio, specialising in slipcasting porcelain. Their work and products revolve around craft, soothing aesthetics and functionality. Because the brand is moving into a new chapter HouseTMM was asked to revise their entire visual identity and brand. 

Approach
We worked towards a simple and spatial graphic identity based on a geometric typeface referring to the modern and minimal products HUSK produces. Implementing small typographic details in the logo and type makes for a less sharp/digital image and puts more emphasis on the hand made object. The geometric shapes of the letters and the placement resembles the clear and consise range of products produced by HUSK.