HK





HKU Exposure Online 2020
Campaign design for the first digital
graduationshow in the Netherlands


A visual identity including custom illustrations, animations,
posters, abri’s, digital platform, social media content/strategy & merch



HKU Exposure 2020, like most graduation shows this year, was quite different than it would normally be. Because of Covid-19 it took place entirely online. HouseTMM was asked to design a campaign refelecting the creativity and talent within the HKU graduation classes of 2020, while also capturing the essence of this strange time to be a graduate in.
HouseTMM created a visual identity with consisting out of illustrations and animations that portray a whirlwind of art, design, music and content. A storm of dialogue between creators and their audience. With clear and simple typography to support the campaign message. The identity was expanded into multiple media such as print, media and social outlets.




PMS Poster Campaign
Screen Printed T-shirt




Abri Campaign
Mobile website design




Colour Schemes




Complimentary T-shirt card
PMS poster on gloss paper




Festival Schedule Design




Creative direction and design by HouseTMM
Illustrations by HouseTMM, Animations by Daan Diks
Screenprint posters by Kapitaal



MUTUAL UNDERSTANDING