Visual Identity and website
Knit-ted Essentials

Visual Identity including logo & type design, webshop, tags & labels, packaging and social media assets

Knit-ted or Knit-ted Essentials is an Amsterdam based clothing brand focussed mostly on knitted garments for women. With more than 70 retail points and 10 years of collections the brand needed a redesign of their identity.
HouseTMM designed a new wordmark and typographic system emphasizing the dash in the brands name. With this rebranding came a complete new website and online shop showcasing the products in a new manner. A spatial and contemporary approach to retail.

Webshop design

Webshop product page

Graphic System

Shop Overview
Product Details
About Page

Landing page
Graphic System

Creative direction and design by HouseTMM
Website development by Pieter de Jong and Surf & Turf