Visual Identity Knit-ted Essentials

Logo & type design, webshop, tags & labels, packaging
and social media assets



Knit-ted or Knit-ted Essentials is an Amsterdam based clothing brand focussed mostly on knitted garments for women. With more than 70 retail points and 10 years of collections the brand needed a redesign of their identity.

HouseTMM designed a new wordmark and typographic system emphasizing the dash in the brands name. With this rebranding came a complete new website and online shop showcasing the products in a new manner. A spatial and contemporary approach to retail.




Logotype
Webshop design



Webshop product page



Hangtags
Graphic System



Shop Overview
Product Details



Landing page
Graphic system



Creative direction and design by HouseTMM
Website development by Pieter de Jong and Surf & Turf


MUTUAL UNDERSTANDING