Visual Identity
Sample Eyewear

A visual identity including custom typography. Case design,
cloth and pouch design, custom technical drawings and lookbook

Sample Eyewear is a new Madrid based eyewear brand that produces high quality sunglasses. The brand focussen on the production proces and wants to give the consumer a more detailed look at the craft of making a pair of well designed glasses.

HouseTMM created a visual identity with production at it’s core. Typography, colour pallete and a graphic system that highlight the craft and thoughts that go into creating a frame. From packaging to print and digital assets.

Custom typography on temple
Case with embossed  logo

Sample custom type in A and M
Sample Eyewear Embossed

Custom Type
Industrial  Signing

Production Sheet Test N2
Production Sheet Test N4

Visual direction and design by HouseTMM
Campaign Photography by Fredrick Andersson,
Esther Boyarizo and Noemi