Visual Identity for 
Social Platform Hearsay


Visual identity design for an events & talks platform including
a logo, multiple icons, website and posters




Hearsay is a platform for conversation and in their own words a space where everyone could be heard.  Founded by Simon Hatter and Hatter agency. For this platform HouseTMM was asked to create a new visual identity to support all the upcoming events in digital media, print and products.

HouseTMM created a vibrant and impulsive system that repeats the Hearsay name and trademark smiley in different shapes and colours. In contrast the typography is set in a very formal and clear typography, one that also refers to the platforms creators over at Hatter agency.




Poster design including custom icons




Wordmark plus icon
Poster proposal



Poster proposal
Poster proposal



Icon set



Mobile website
Monochrome icons



Combining typography with buttons


Website Desktop
Secundairy logo



Visual direction and design by HouseTMM
Concept and language by Hatter Agency



MUTUAL UNDERSTANDING