Brief
Club L’ Avenir is an Amsterdam based fashion label focussed on creating easy going and laid-back pieces that give you an understated elegance. Designed with intention, from the soul. Club reached out to us to redefine their brand language and aesthetic.

Approach
We created a simple and understated logo set focussed on it’s centered L’. Offering multiple options for labels and campaign assets. Simple and elegant, leaving room for the brand to expand or scale down it’s identity.