Brief
In july of 2022 the Fine Art and Fine Art and Design in Education departments of the University of the Arts Utrecht presented the work of their graduates during the Exposure Graduation Show at the Pastoefabriek. A diverse and challenging body of work by a future generation of contemporary art. The department was looking for a striking visual identity that would set there show apart from others during that festival season.

Approach
We designed a campaign and exhibition design that emphasized the contemporary and independent character of the two departments and it’s graduates. Using a unique ‘exposure’ wordmark in combination with a typeface full of character we tried to fill up the exhibition space with a lot of character without using bold colours that would overshadow the works of the artists.

Services:
Graphic design, campaign & exhibition design

Commissioned by:
The University of the Arts Utrecht

Typeface:
Quadrant Duo Slab by Matter of Sorts

Released:
July 2022