Brief
Replika is a line of faux leather pants by fashion brand knit-ted. ‘replika’ pants are not made from real leather but they have the same features. Thickness, sturdiness. They are even animal friendly. Knit-ted asked us to brand the line in a different way than your regular ‘faux’ branding. Looking at the brands tone of voice and translating a small visual identity to physical assets like hangtags and labels.

Approach
As Replika is a daughter brand of Knit-ted we constructed the visual identity for this collection out of excisting design elements from Knit-ted. Working with the same typeface and colour palette. Only flipping light and dark tones to seperate the two brand languages. To add a more personal touch a serif mono typeface is used to portray the more human and emotional elements of these products. Custom illustrations showcase all of the different character traits of the items.