A visual identity and interior design based on contrast in aesthetics and concept.
Brief
Rose & Vanilla is a Utrecht based bakery that creates traditional pastries, only gluten-free, lactose-free and with no added coloring. Sometimes even vegan or nutt free. Made from pure and fair-trade ingredients. The founders were looking for a way to translate this modern take on a traditional profession into a visual identity and brand language from logo to store interiors.
Rose & Vanilla is a Utrecht based bakery that creates traditional pastries, only gluten-free, lactose-free and with no added coloring. Sometimes even vegan or nutt free. Made from pure and fair-trade ingredients. The founders were looking for a way to translate this modern take on a traditional profession into a visual identity and brand language from logo to store interiors.
Approach
HouseTMM created a visual identity based on contrast. The classical and the contemporary. Honoring a tradition yet challenging a profession. Modern typography showcasing the brands technical side combined with a & symbol resembling classic deli’s and mom-and-pop shops. Bold photography captures the passion and creativity behind Rose & Vanilla’s great product.
HouseTMM created a visual identity based on contrast. The classical and the contemporary. Honoring a tradition yet challenging a profession. Modern typography showcasing the brands technical side combined with a & symbol resembling classic deli’s and mom-and-pop shops. Bold photography captures the passion and creativity behind Rose & Vanilla’s great product.
Services:
Graphic design
Editorial design
Graphic design
Editorial design
Photography:
Elmer Driessen
Elmer Driessen
Together with:
Joachim Baan
Joachim Baan
Typefaces:
Akkurat Pro
Akkurat Mono
Akkurat Pro
Akkurat Mono
Released:
February 2023
February 2023
Rose & Vanilla
Visual Identity
Brief
Rose & Vanilla is a Utrecht based bakery that creates traditional pastries, only gluten-free, lactose-free and with no added coloring. Sometimes even vegan or nutt free. Made from pure and fair-trade ingredients. The founders were looking for a way to translate this modern take on a traditional profession into a visual identity and brand language from logo to store interiors.
Approach
HouseTMM created a visual identity based on contrast. The classical and the contemporary. Honoring a tradition yet challenging a profession. Modern typography showcasing the brands technical side combined with a & symbol resembling classic deli’s and mom-and-pop shops. Bold photography captures the passion and creativity behind Rose & Vanilla’s great product.
Rose & Vanilla is a Utrecht based bakery that creates traditional pastries, only gluten-free, lactose-free and with no added coloring. Sometimes even vegan or nutt free. Made from pure and fair-trade ingredients. The founders were looking for a way to translate this modern take on a traditional profession into a visual identity and brand language from logo to store interiors.
Approach
HouseTMM created a visual identity based on contrast. The classical and the contemporary. Honoring a tradition yet challenging a profession. Modern typography showcasing the brands technical side combined with a & symbol resembling classic deli’s and mom-and-pop shops. Bold photography captures the passion and creativity behind Rose & Vanilla’s great product.
Services:
Graphic design
Editorial design
Photography:
Elmer Driessen
Together with:
Joachim Baan
Graphic design
Editorial design
Photography:
Elmer Driessen
Together with:
Joachim Baan
Typefaces:
Akkurat Pro &
Akkurat Mono
Released:
February 2023
Akkurat Pro &
Akkurat Mono
Released:
February 2023
We’re always happy to talk about future projects and meet new people, so feel free to get in touch!
We’re always happy to talk about future projects and meet new people, so feel free to get in touch!
+31 (0)6 132 34 132
info@housetmm.com
Hoogt 8, 3512GW — Utrecht NL
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Terms & Conditions
©2023
info@housetmm.com
Hoogt 8, 3512GW — Utrecht NL
Terms & Conditions
©2023